When The World Poker Tour came to us with a new legal way to play online poker, we knew consumers would latch onto it in a snap! We helped build the brand’s presence in order to promote its online launch for Club WPT. This commercial featured WPT stars Mike Sexton, Vince Van Patten, and Kimberly Lansing. Showcasing World Poker Tour in a new light allowed us to open up the brand to a whole new segment of online consumers.
David Gitter, Director of Marketing, World Poker Tour
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