IDR Productions is the best choice for your video production project because we tailor our services to your specific needs and budget to create the highest quality video for your digital or broadcast marketing needs. And we do it with style and class. We approach each project methodically and keep the lines of communication open with our clients throughout the process. We love collaborating with our clients, but we can also work completely independently. We work around the clock to ensure that we produce nothing but the best for our clients. Rest assured that we will be there with you every step of the way and will deliver a finished product that perfectly brings your vision to life.
That sort of video production question is akin to asking an architect how much it’s going to cost to build a house. Well…what kind of house do you want? Assembling a proper quote for video content takes some time because we have to take the time to get to know your business model, brand, digital marketing needs and goals. Every single one of our projects is custom-tailored and requires a unique set of production capablities. So, unfortunately, there is no “one price that fits all” model. Your best bet is to call us (949) 273-4511 and ask for Kelly or e-mail us at [email protected] so we can craft a strategy that will accommodate your goals and budget.
The best thing you can do to keep video production costs down is to organize everything on your end so we have all the data we need to connect your projects to your goals for ROI optimization. Additionally, if you have any specific requests for your digital content needs, to make ensure that we have everything we need in advance so as to streamline the process. We can also discuss with you the possibility of other cost-saving measures, contact us so we can give you information based upon your specific situation.
With our rigorous pre-production checklist, we maximize ROI, efficiency, and video creation.
Absolutely, distributing video content across Facebook and Youtube can certainly create more engagement, drive more traffic and result in increased sales. In fact, 64% of prospects make a purchase after watching a marketing video on Facebook or Youtube. Video content will continue to be a critical element of successful digital marketing strategies for the foreseeable future. The question isn’t whether to use video in your marketing strategy, it’s HOW. You have only so much time and so much budget, and a serious need to illustrate ROI. So how do we know which channels are worth our attention?
The fact is, YouTube is the second biggest search engine, next to Google. Yet, don’t make the mistake of valuing one over the other, because Facebook’s packing heat with fancy numbers like 4 billion video views too.
Facebook is a social platform where videos aren’t easily searchable but is a great place to share top-of-funnel video content. The video content here should be fairly short, attention-grabbing enough to prevent scrolling and able to be enjoyed even without sound.
YouTube, on the other hand, is meant for an audience who wants to watch long-form content which engages them further along the buyer’s journey. Common YouTube channels can include video assets like webinars and product demos. This content is perfect for enticing viewers to travel to your website and move even further through the sales funnel. And don’t forget Instagram! They’re a video powerhouse as well.
To drive sales, you need to use all of these channels to meet your needs and reach your audience. However, they all have their own rules and practices that must be followed if you want to create actionable video content. The great news is that these channels can be hyper-targeted to reach your audience with precision. Let us know how we can help.
Direct Response Television (DRTV) is a form of television advertising for products and services that triggers a response from the viewer—guiding them directly to the company either by phone or website with a strong CTA (call to action)
Direct Response TV can be used in many ways, from launching new products to expanding existing customer databases, to direct sales, to lead generation.
Mobile marketing provides businesses with a way to relevantly market themselves and appeal to mobile device users. When done right, mobile marketing provides smart-phone using customers and prospects, with personalized, time- and location-sensitive information so they can get precisely what they need precisely when they need it—no matter where they are .
The modern consumer is increasingly spending more time engaging with their phones than ever before. This is not a just another marketing trend, it’s an evolving lifestyle. Recent studies show that “40% of users’ internet time is spent on mobile devices,” which clearly illustrates that simply ignoring the rise of mobile marketing just isn’t a viable option for businesses today.
There’s a wide range of mobile marketing tactics available out there. Though not all mobile marketing efforts are created equal. Your strategy is contingent upon your industry, target demographic and budget.
Mobile is here to stay, and according to forecasts, it will soon eclipse overall desktop usage. If you’ve yet to implement a mobile marketing strategy, it’s time for you to call us so we can help you get a move on.
Direct Response TV (DRTV) offers two different types of commercials: short-form (generally 120 or 60 seconds or less) and long-form (generally 30 minutes) infomercials.
Short-form is also referred to as the DRTV spot or commercial. They can air just about anywhere in traditional networks, cable or station commercial breaks during all hours of the day and night and have very favorable pricing models. Short-form DRTV campaigns are best used when:
Long-form advertising is also ubiquitously referred to as the infomercial. Long-form programs typically air for a half-an-hour (actually 28:30) on national cable networks and local TV stations—typically during overnight and early to mid morning hours of the day, especially weekends and also have very favorable pricing structures. Imagine buying a half-hour piece of time for a hundred bucks? Happens all the time and you can get a lot of bang for a very little buck. Long-form DRTV campaigns are best used when:
• The product and message is complicated and requires extra time to convey.
• The product requires in-depth demonstrations.
• Their is a series of category experts or user testimonials that are vital to the pitch.
• The product or service is not low in cost (items above $50 are generally long-form)
Brands large and small use DRTV to drive sales, build their brand, and generate leads. Call us and let’s talk about how you can too!
The modern day consumer has a shorter attention span than your average gold fish. The smartphone has ushered in a new age of hyper-connected and overstimulated living. Your prospects are struggling to focus when you need their attention most.
Your business might offer some really innovative services, but if your services or products aren’t being conveyed through relevant mediums than nobody will even know they exist.
You might have a brilliant new product, but if you’re struggling to convey its brilliance within the first 8 seconds of a video (the average duration of your consumers’ attention span) then that brilliant new product of yours might as well not exist at all. Because no product or service, no matter how brilliant, can speak for itself.
In a world that is constantly distracting your audience’s attention, video helps you carve out a space in their overstimulated heads. Using video content is adapting yourself to the world, engaging in a dialogue with them via their native tongue. Once you create a space for discussion, there is infinite potential to foster deep relationships with your prospects, set yourself apart from the other competitors vying for their attention and build trust. This establishes the foundation to generate leads, increase sales and conversions. Because the more fluent you become in their digital-speak, the more you maximize your ROI. This is why video marketing packs a lot of heat when it comes to SEO. It increases search and organic web traffic, boosts your site’s rankings and creates more engagement.
Broadcast media is just a wordy way of referring to any of those gimmicky commercials you see all day on your TV. So broadcast media buying has to do with media agencies negotiating slot and airtime on behalf of their clients with broadcast and cable channels—from big brand advertising to DRTV commercials.
Digital media buying entails the acquisition of digital real estate for the most advantageous spaces and time-slots. While broadcast media buying is limited strictly to commercials, digital media buying is concerned with the acquisition of any form of media—whether it digital video advertising, mobile advertising services, search engine marketing or social media advertising.
Digital media buying agencies offer a vast realm of media options for clients to help them customize their media strategies and reach target markets at their most relevant and important touch-points. Talk to us. We’ll get you to where you need to be!
Once upon a time, the strength of a business could be determined by the sheer value of its product or services. This, coupled with a few testimonials and expert endorsements, was more than enough to seal the deal with audiences. But those days are long gone. The information age has helped evolve traditional consumers into self-directed buyers. When getting ready to make a purchase, the self-directed buyer takes his or her time to research all their options to make the most informed decision. They scavenge for the most immersive collateral your business has up on the web to ascertain whether you deserve their money or not. 50% of people that view your video content on TV or online are going to check you out on social media and even look at reviews. So you better be there.!
Video search exceeded text search years ago. Quality digital video content is the MOST effective digital marketing tactic right now to help drive sales and conversions.
Here are just a few stats:
· Video on a landing page increases conversion rates by 80%
· 90% of users say video is helpful in the decision process
· 40% Of Consumers Visited A Brand’s Site After Seeing Its Sponsored Video
· The average user spends 88% more time on a website with video.
Digital video is proven to pack your business with the SEO punch it needs to get seen by your prospects. Since Google’s acquisition of YouTube, websites with embedded video are 53 times more likely to appear first in Google
Adding video content to your page has been shown to increase on-site consumer engagement from 57 seconds to a whopping six whole minutes! The importance of this cannot be overstated because we all know that the longer you engage a customer, the more likely you will be able to reel them in.
With all these factors in mind, it’s no wonder video is primarily responsible for higher conversion rates. In the next few years, video traffic will be responsible for almost 75% of all web traffic.
What this means for you and your business is that if you don’t hop into the video realm soon, you will fall out of the loop and, ultimately, get left behind.
With so many types of videos to choose from, it can be hard to know where to begin when it comes to unveiling your new product to the digital world.
Here, at IDR Productions, we offer a wide variety of videos tailored to engage your audience and guide them to action, in their own distinct ways.
The Pain Point Sizzle:
The Pain Point Sizzle is designed specifically to maintain the interest of audiences who know next to nothing about your product. It engages their interest right off the bat by hitting the “pain point,” finding an issue in your prospects’ lives that only your product can remedy.
The Hard Proof:
Once you’ve laid the foundation for your product, you hit your audience with the proof. You establish credibility in their minds by leveraging “proof points” and testimonials to solidify the need for your product or service. This is achieved through a series of testimonials that touch upon the same struggle you initially presented to your customers.
The Life Improvement Reel:
You’ve shown them how much the product changed lives in the past video, which allowed you to build their trust. However, to seal the deal, you must incite an empathetic response in them by guiding them to envision the potential for improvement in their own lives, which only your product can provide.
The Bare All Offer:
Now that you’ve staged the perfect product, highlighted the struggles of daily life without your product and provided your audience with internal and external proof, the only thing left to do is pitch the product offer. You detail the benefits of your offer and follow it with a call to action to remind them that the problem they are facing will not go away unless they buy your product.
And as with ANY video we produce, we must always keep your brand story front and center…always engaging and connecting.
Direct response TV (DRTV) offers a wealth of customizable marketing and advertising tactics to help you strengthen your brand and reach your specific goals.
Direct Response advertising attracts very specific demographics which can be really useful for many businesses. According to TiVo Research and Analytics, if you’re seeking to target new customers and sales, DRTV can expand your reach wider, further, and faster than digital media.
It is also a more cost-efficient alternative to traditional TV advertising. With DRTV, you get more air time for a smaller dime so you can generate more leads and sales. Each program’s ROI is measured and calculated in real time so it provides businesses with up-to-date and transparent data regarding their target market.
DRTV also helps boost site engagement. With online sales booming, anything that delivers consumers to your website is gold. DRTV fills the bill nicely, offering plenty of incentives to jump online and learn more about your brand and BUY.
Increasingly, you can’t capture sales unless you capture leads. For this reason, many businesses are utilizing DRTV to generate qualified leads. Rather than push for a purchase, lead-generation DRTV offers J.Q. Public informative product brochures and other marketing collateral. Those who accept automatically earn the designation qualified leads. Great categories to utilize DRTV are financial services, beauty products, senior products, big brands, educational products, consumer goods, fitness products and housewares.
This is what makes DRTV such a powerful tool for creating brand awareness and driving consumer interest in a service or product.
Nielsen research has suggested that 8 out of 10 U.S. TV viewers use their smartphones while watching TV. One of the behaviors they engage in is doing research of products and services they see advertised and, of course, this is where social proof comes in. Social proof can take the form of product reviews, starred reviews, and opinions. In the case of DRTV, the degree of skepticism may be higher because what is being advertised isn’t necessarily coming from an established brand.
It is, therefore, incumbent upon the advertiser to have a social media presence. Not only would a brand be missing an opportunity to further connect with the consumer, but according to HubSpot, 95% of Millennials expect brands to be on Facebook, and the vast majority of those up to 60 years old expect the same. Consumers may be disappointed to find that a brand does not have a social media presence, but even worse may not trust the brand as social channels signal a company’s legitimacy, and dedication to transparency and customer service.
Social media can also be used as an additional marketing touch point for consumers in the sales funnel. Social media allows brands to remain current and top of mind with consumers and social media ads can be used to specifically reach the target market via the social channels’ targeting options, custom audiences, or re-targeting methods while the user is online or on their mobile device, prompting the user to convert.
Beyond sales, DRTV and social media can both be used to allow a brand/product to show how they can provide value to a user. The item being sold is meant to serve a purpose in someone’s life and help solve a problem they are experiencing. Because social media users do not just want to be sold to, the “value” messaging used in DRTV can be shortened and massaged to show the social media user how the brand/product can improve their life.
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