For the introduction of Henry Repeating Arms’ new shotgun line, they needed a high caliber commercial. In this national short-form spot, we showed off the true craftsmanship of the Henry rifles while presenting the large spectrum of guns the company has to offer.
BEHIND THE SCENES
"IDR has been our go to for all of our informercial needs for the past 10 years. They have done spot video work and short form for us as well. Kelly Burke, the owner, has the eyes and ears for what resonates and what gets results. She is an integral part of our marketing team."
Anthony Imperato - President, Henry Repeating Arms, Co.