An all-American brand deserves an all-American spot. We wanted to show off the family-centered, historically-rich brand in a spot that tells the story of the lifestyle it was built around. If you sell the brand, you’ve already sold the product.
BEHIND THE SCENES
"IDR has been our go to for all of our informercial needs for the past 10 years. They have done spot video work and short form for us as well. Kelly Burke, the owner, has the eyes and ears for what resonates and what gets results. She is an integral part of our marketing team."
Anthony Imperato - President, Henry Repeating Arms, Co.