So, you’ve created the greatest marketing video of all time. But how can you tell if it’s actually serving the purpose you want it to? In comes the magical power of the A/B test. We’ve got your guide to how to use the A/B test method to improve your video marketing effectiveness. What is […]
Finding the perfect niche for your business is daunting; we admit it. But without it, your brand has no chance of making a name for itself in the complex scheme of businesses today. Read on for our how-to guide on finding your niche market. What is a niche? Before we begin, it’s important to […]
Determining how to best sell to your consumers is one of the most difficult parts of your strategy. But what if we told you that you could use the power of psychology to sell consumers on your brand? It turns out basic psychology holds the key to gaining consumer trust and making sales. Read on […]
When it comes to finding and building your consumer base, any method that doesn’t incorporate a sales funnel is sure to fail. Sales funnels are integral to growing your brand from a small startup to a multi-million dollar company. Without it, your marketing team will flounder and your sales numbers stay low. Read on for […]
A video marketing strategy is essential to creating video content that serves a purpose. But how do you develop a working, flexible video strategy? Here’s everything you need to create a video marketing strategy that’ll make your company proud. Determine what your video Marketing Strategy will accomplish. The most vital step in creating a […]
Creating buyer personas is more than just a fun marketing exercise; it’s an essential practice to creating marketing and video collateral that works. But what is a buyer persona? How do you create them? Here’s everything you need to know about creating buyer personas for your marketing strategy. What is a buyer persona? In […]
We all know that Facebook video ads are the way of the marketing future. By 2020, it’s estimated that 75% of mobile traffic will be video-based. Facebook will prove to be the key to video ads with its 1.45 billion daily users. Want to get in on the action? Here’s everything you need to know […]
We have a secret for you: most products in the world aren’t that glamorous. The Nikes and the Apples of the world are outliers, not the rule. Some products just aren’t that exciting, but serve an important need or service. So how do you market a “boring” product? We’ve got all the tips you need […]
In an increasingly intense and divisive social climate, one question has stood out in company boardrooms: Should brands take a stand on political and social issues? What are the complications of doing so? Do consumers even care? We’ve taken a look at whether your next advertising video should include your brand taking a stand. […]
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