Let’s be clear: when deciding what your commercial should be about in pre-production, you’ll want to show off your product’s best features. But there’s something else you need to focus on: the emotions you’re trying to evoke. Why does emotion matter so much if the demonstrations of your product features are spot on? Read on […]
When you’re producing a video, coming up with the big ideas for it can be one of the most exciting parts of the production process. It’s easy to get carried away with these ideas and forget the most important part of the video: your audience. Audience-centric videos are the videos that do the best. Wondering how […]
When you’re prepping to launch your product, social media may be the last thing on your mind. But it shouldn’t be! Running successful social media channels should be your first stop for a successful product launch. Wondering why? Then read on for IDR Productions’ 6 reasons to build your social media before your product launch. […]
You’ve done it: shot the perfect testimonials and host footage for your next commercial. Now all you’ve got to do it fill it out with some killer b-roll. But how do you decide which footage to go for, and what do you do with the footage once you have it? Check out IDR Productions’ 6 […]
You might have the greatest product in the world, but if you’re not selling, what’s the point? Quality video content is the most effective way to drive those sales and keep your consumers engaged. Not convinced? Read on for IDR Production’s 6 ways that video content increases sales. Videos appeal to our brain. Humans are […]
Choosing a video company to work with can be difficult, especially if you’re placing the future of your product’s video marketing into another’s hands. When choosing a partner company, there are certain business ethics you’ll want to look out for. These qualities show how ethical a business will be, which can heavily influence both your relations […]
A behind-the-scenes look at a shoot at a shooting range. As a video production company, there’s a lot that goes on “behind the scenes” when creating the final product you see on screen. In production, especially pre-production, every day brings something new to it. Production is a never ending-adventure that occasionally throws a curveball your […]
With all the benefits of utilizing digital video content, it’s no wonder brands are turning to it more and more to attract their customers. Video keeps consumers around longer, and it increases CTR by 65%. Video is also a low-barrier program, meaning companies big and small can pick it up without a problem. For a […]
4K video resolution is quickly taking over the video production world. While it’s still in it’s infancy stages, it has been predicted that by 2025, over 50% of U.S. homes will have a 4K-capable TV. But what’s all the fuss about? What’s the deal with 4K resolution? Is it worth the costs? What are those costs? […]
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