If only you had a magic lamp that allowed you the three wishes of video marketers: Greater engagement An expanded reach Increased video views Well, you may lack the lamp, but you can still release the genie and get what you’re after. The key is YouTube. There’s no question that YouTube belongs in your video […]
Before 2015 reached its close, Facebook visitors were watching an average of four billion videos each day. Four billion! That number represents four times the viewing rate posted in 2014. Confronted by swelling demand, Facebook has been redesigning its infrastructure to improve the process of loading and watching videos. While these intensive efforts ultimately will […]
It’s practically front page news … online video marketing is hotter than a meteor shower. Look around, and you’ll likely see at least one devotee glued to a mobile device, feasting on a banquet of YouTube masterpieces. Yes, people are devouring video. How large are their appetites? Well, on YouTube alone, users are uploading 72 […]
Optimize Engagement with Sequential Video Marketing Marketers seeking long-term relationships with any customer sector can benefit tremendously from sequential video marketing. As the name implies, sequential video marketing is a strategy that delivers a continuous message or story through a series of static ads or videos. Ad content is delivered one at a time during […]
Video marketing has busted loose from the confines of TV and is proliferating across a multitude of online channels. For brands and businesses already on board with the medium, video has proven an unstoppable tool for expanding reach, engaging viewers, increasing leads, and ultimately boosting sales. For those who are new to video marketing campaigns […]
Blink and you’ll miss something important! That’s how fast changes are sweeping through the rapidly-evolving world of video content marketing. From conventional broadcast commercials to direct response advertising, video marketing campaigns are proliferating. Hot to capitalize on opportunity, brands are jumping onto the video bandwagon in a big way. Large and small, companies are grabbing […]
DRTV’s House of Fulfillment You’ve done the legwork, you’ve unleashed your DRTV campaign, and it’s hit a soaring home run with all those well-targeted viewers. So how will you convert that bonanza of popularity into a healthy ROI? Somehow, some way, you’ll need a direct connection to your loving audience. A two-way street flowing with […]
What is the most common course of action for people who respond to DRTV commercials? No, their fingers don’t fly to the nearest phone to place a call. According to industry statistics, more than 50% of these responders jump to the advertiser’s website. Their objective? Dive deeper for more product info. Given the magnetic power […]
How do you reduce the risk of uncertainty when rolling out a DRTV campaign? Many, if not most, marketers rely on some sort of forecasting methodology, one of the most prominent being DRTV testing. Getting a preview of audience response, according to a common belief, provides marketers with a fairly accurate way to judge the […]
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