Video marketing has busted loose from the confines of TV and is proliferating across a multitude of online channels. For brands and businesses already on board with the medium, video has proven an unstoppable tool for expanding reach, engaging viewers, increasing leads, and ultimately boosting sales. For those who are new to video marketing campaigns or who have yet to test the waters (and there are many), the medium can be a daunting mystery.
One of the biggest mysteries hovering before the eyes of newcomers (and sometimes previous users) is the price tag of video production. “How much will my video commercial set me back?” is a question very much on the minds of brands and businesses considering the medium. The answer to this burning question is a seemingly-elusive, “Well, it all depends on a number of factors.”
But it’s true … every word of it. The cost of a video production is tied to countless variables ranging from production schedule and talent to running time and size of crew. Asking what it costs is tantamount to asking what a car costs. Countless factors and options must be considered before giving an accurate answer.
Now for the really good news — there’s a marketing video for virtually every budget – from the fact-based, pared-down explainer type to those elaborate productions glittering with celebrities. Furthermore, no matter what your budget or goal, a video production studio such as IDR Productions always provides an estimate – sometimes multiple estimates, each linked with a different set of options. Brands and businesses never will be in the dark.
But, of course, that’s the price side of using a professional video production company. On the benefits side, there are three that businesses can expect to derive.
3 Hard-Hitting Advantages to Hiring a Professional Production Company
Ever know the headache and frustration of trying to build, assemble, or install a supposedly-simple product all by yourself? Despite the elaborate instructions provided, the process can turn into a hair-pulling ordeal. We’ve all been there. But bring that same product to the factory that stuffed those pieces into the package, and voila – instant assembly! It looked so easy when they did it. Why? Because they know the product inside and out.
Same holds true for video production – only more so because there are many more factors and complications involved. Drawing on experience and expertise, a professional video production has the skill needed for smooth, efficient video creation. They’ve got process wired.
Oh, you could grab your smartphone or video-recording device and self-shoot a video commercial. But …
2) What About Quality?
You know about proper lighting, sound levels, talent directing, continuity, budgeting, re-takes, dubbing, gathering testimonials, and editing, right? In case you don’t, you’ll likely be wrestling with those elements for an extended period of time, like forever. And in the end, for all your troubles, you’ll probably have a product that misses your vision by a country mile. OK, even if your video isn’t muddier than the Mississippi, would you want less than the best for your brand? Do you want to scream “I’m boring and unprofessional” at your target customers? Didn’t think so.
As with your brand, quality counts huge when creating a video. A professional video production company has all the tools, resources, equipment, sound stages, know-how, and experience to guide your infomercial, commercial spot, or other video from smooth start to a smooth, high-quality finish.
Think about it. Could you really locate and rent the needed lighting configuration? The right sound stage? Would you even know what to look for? Unless you’re familiar with the territory, you’ll likely be lost in a labyrinth. Even with a swelling budget, you’ll be headed nowhere fast with a net result of endless headaches and an iffy video. A professionally-created video commercial, on the other hand, puts the right spin on your product, quickly and accurately. Think of it as an investment in the future of your brand – an investment that often generates considerable dividends in the form of solid ROI.
OK, a professional video production provides the twin benefits of simplicity and quality. And those two advantages ultimately lead to a third and most crucial benefit – cost efficiency. As previously stated, a high-quality, professionally-crafted video tremendously improves the odds of strong ROI. But think of the other side that coin. Going with a DIY video puts you at high risk for wasting eons of time and producing a mediocre or poor-quality video that actually tarnishes your brand image and drives consumers away. Remember, your video is a reflection of your brand. What’s the cost of a demolished image and serious time drain? How expensive will it be to recover from the damage? Something to think about.
Would you like to learn more about video marketing, or about any other video or DRTV topic? Reach out to IDR for additional information and answers to all your questions. You’ll discover why we’re Orange County’s premier producer of TV commercials, infomercials, and online videos for a wide range of businesses, organizations, and brands.