7 Tips For Adding Video to Your Digital Marketing Strategy
With all the benefits of utilizing digital video content, it’s no wonder brands are turning to it more and more to attract their customers. Video keeps consumers around longer, and it increases CTR by 65%. Video is also a low-barrier program, meaning companies big and small can pick it up without a problem. For a […]
4K Video Resolution: The Newest Video Trend You Need to Know About.
4K video resolution is quickly taking over the video production world. While it’s still in it’s infancy stages, it has been predicted that by 2025, over 50% of U.S. homes will have a 4K-capable TV. But what’s all the fuss about? What’s the deal with 4K resolution? Is it worth the costs? What are those costs? […]
The Future of Online Video
If we had a time machine, our team could jump forward and glimpse what the future holds for online video production. Well, IDR Productions has resources galore at its disposal, but a time-hopping machine isn’t one of them. Nevertheless, we do have experience, expertise, vision, and plenty of facts on which to build sound predictions […]
Sequential Video Marketing
Optimize Engagement with Sequential Video Marketing Marketers seeking long-term relationships with any customer sector can benefit tremendously from sequential video marketing. As the name implies, sequential video marketing is a strategy that delivers a continuous message or story through a series of static ads or videos. Ad content is delivered one at a time during […]
Don’t Do That With Online Videos!
Attention – you could be on the wrong path with your online videos. As an Orange County video production company, we feel a responsibility to set things straight. So here’s what you definitely don’t want to do with that digital content. Repurpose – Broadcast TV programming recycles material all the time. But in the digital […]
From Chuckles to Ka-Ching!
Orange County video production is a laughing matter. At least, it should be. Through the ages, humor has been a formidable selling tool. Merchants, orators, politicians, educators, and countless others have won people over with well-placed comic touches. It’s all about comedy’s entertainment value, right? That’s what hooks viewers. True up to a point. But […]