High-value video content

6 Ways Video Content Increases Sales

6 Ways Video Content Increases Sales

You might have the greatest product in the world, but if you’re not selling, what’s the point? Quality video content is the most effective way to drive those sales and keep your consumers engaged. Not convinced? Read on for IDR Production’s 6 ways that video content increases sales. Videos appeal to our brain. Humans are […]

6 Production Ground Rules for Client Feedback
by kburke 18/04/2016 0 comm

6 Production Ground Rules for Managing Client Feedback

Just When You Though it Was Safe to Broadcast… You Want WHAT?! It happens to virtually every producer of DRTV and TV ads. You’re days away from broadcasting a painstakingly-crafted TV ad or infomercial. You and your client are in complete agreement. All systems are go. The brand is set to soar. And then it happens […]

How To Capture Micro Moments With Video Marketing
by kburke 22/03/2016 0 comm

How to Capture Micro Moments with Video Marketing

In the contemporary marketing sphere, the consumer journey is comprised of fleeting micro moments – a brief interval of time providing quick information that can be absorbed or acted upon instantaneously. Internet users, particularly those connected to mobile devices, have come to expect these instant info-deliveries. It’s part of the experience. Video on a Personal […]

3 Ways to Create Impactful Video Content
by kburke 08/02/2016 0 comm

3 Ways to Create Impactful Video Content

It’s practically front page news … online video marketing is hotter than a meteor shower. Look around, and you’ll likely see at least one devotee glued to a mobile device, feasting on a banquet of YouTube masterpieces. Yes, people are devouring video. How large are their appetites? Well, on YouTube alone, users are uploading 72 […]

Sequential Video Marketing
by kburke 01/02/2016 0 comm

Sequential Video Marketing

Optimize Engagement with Sequential Video Marketing Marketers seeking long-term relationships with any customer sector can benefit tremendously from sequential video marketing. As the name implies, sequential video marketing is a strategy that delivers a continuous message or story through a series of static ads or videos. Ad content is delivered one at a time during […]

Should You Hire a Professional Video Production Company?
by kburke 25/01/2016 0 comm

Should You Hire a Professional Video Production Company?

Video marketing has busted loose from the confines of TV and is proliferating across a multitude of online channels. For brands and businesses already on board with the medium, video has proven an unstoppable tool for expanding reach, engaging viewers, increasing leads, and ultimately boosting sales. For those who are new to video marketing campaigns […]

Can You Predict DRTV Success?

Can You Predict DRTV Success?

How do you reduce the risk of uncertainty when rolling out a DRTV campaign? Many, if not most, marketers rely on some sort of forecasting methodology, one of the most prominent being DRTV testing. Getting a preview of audience response, according to a common belief, provides marketers with a fairly accurate way to judge the […]

The Bridge to Video Enlightenment
by kburke 16/10/2015 0 comm

The Bridge to Video Enlightenment

Deep, deep in our Orange County video production company, people with too much time on their hands are conducting market research. Our most recent research has confirmed something the world is well aware of – video is red hot and getting hotter. It also revealed a few surprises that the world may not be aware […]

Don’t Force Customers to Play Video Hide n’ Seek
by kburke 30/09/2015 0 comm

Don’t Force Customers to Play Video Hide n’ Seek

As an Orange County video production company, IDR recognizes the supreme law of online marketing — videos must be found before they can be seen. Oh sure, website visitors have instant access to your brand vids. But what happens during searches? If you or your location is hidden somewhere in cyberspace, customers must play video […]

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