Social media

How to create a sales funnel for your business. Sales funnels to further marketing objectives.
by kburke 14/06/2018 0 comm

How to Create a Sales Funnel for Your Business

When it comes to finding and building your consumer base, any method that doesn’t incorporate a sales funnel is sure to fail. Sales funnels are integral to growing your brand from a small startup to a multi-million dollar company. Without it, your marketing team will flounder and your sales numbers stay low. Read on for […]

Facebook video ads marketing video video advertisement how to
by kburke 23/05/2018 0 comm

Facebook Video Ads – How to Create a Facebook Marketing Video That Sells

We all know that Facebook video ads are the way of the marketing future. By 2020, it’s estimated that 75% of mobile traffic will be video-based. Facebook will prove to be the key to video ads with its 1.45 billion daily users. Want to get in on the action? Here’s everything you need to know […]

Likes, Comments, Shares: Which Social Metrics Actually Matter?

Likes, Comments, Shares: Which Social Metrics Actually Matter?

With so many social metrics involved in the analysis and number crunching of social media, it’s easy to get overwhelmed. Which social metrics should you pay attention to? What are social metrics? Read on for your guide to dealing with social metrics on your next video advertisement. What are social metrics? Social metrics are any […]

Inside the Millennial Mind: How to Advertise to The Generation That Can’t Stand Ads

Inside the Millennial Mind: How to Advertise to The Generation That Can’t Stand Ads

Millennials can be a tough group to market to. Traditional advertising is rendered all but completely ineffective on them, and sometimes it feels if advertising on social media isn’t working either. What’s a marketer to do? We’ve got the insight into the Millennial mind that will help you crack the young market.   Why do […]

6 Reasons To Build Your Social Media Before Your Product Launch

6 Reasons To Build Your Social Media Before Your Product Launch

When you’re prepping to launch your product, social media may be the last thing on your mind. But it shouldn’t be! Running successful social media channels should be your first stop for a successful product launch. Wondering why? Then read on for IDR Productions’ 6 reasons to build your social media before your product launch. […]

5 Types of Video for Social Media Marketing
by kburke 15/02/2016 0 comm

5 Types of Video for Social Media Marketing

Before 2015 reached its close, Facebook visitors were watching an average of four billion videos each day. Four billion! That number represents four times the viewing rate posted in 2014. Confronted by swelling demand, Facebook has been redesigning its infrastructure to improve the process of loading and watching videos. While these intensive efforts ultimately will […]

Facebook Mobile Video Content Marketing: You in?
by kburke 18/01/2016 0 comm

Facebook Mobile Video Content Marketing: You in?

Blink and you’ll miss something important! That’s how fast changes are sweeping through the rapidly-evolving world of video content marketing. From conventional broadcast commercials to direct response advertising, video marketing campaigns are proliferating. Hot to capitalize on opportunity, brands are jumping onto the video bandwagon in a big way. Large and small, companies are grabbing […]

Social Media, Programmatic TV and Mobile by Peter Koeppel

We asked our friend Peter Koeppel, Founder/President of Koeppel Direct, a full-service direct response marketing agency, to share his insights on the integration of social media, programmatic TV, mobile and the direct response industry.  Here are his comments in their entirety. Social Media Nielsen research has suggested that 8 out of 10 U.S. TV viewers use their […]

Theater of the Tweet
by kburke 23/10/2015 0 comm

Theater of the Tweet

These days, it’s nearly impossible to find an Orange County video production company that isn’t tuned into social media. IDR certainly is. And we’ve just discovered some interesting goings-on in the world of Twitter videos. According to research conducted by Ace Metrix, the most effective Twitter vids have a solid entertainment component. The least successful […]

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