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5 Reasons Why Using Emotion in Commercials Sells

5 Reasons Why Using Emotion in Commercials Sells

Let’s be clear: when deciding what your commercial should be about in pre-production, you’ll want to show off your product’s best features. But there’s something else you need to focus on: the emotions you’re trying to evoke. Why does emotion matter so much if the demonstrations of your product features are spot on? Read on […]

6 Reasons To Build Your Social Media Before Your Product Launch

6 Reasons To Build Your Social Media Before Your Product Launch

When you’re prepping to launch your product, social media may be the last thing on your mind. But it shouldn’t be! Running successful social media channels should be your first stop for a successful product launch. Wondering why? Then read on for IDR Productions’ 6 reasons to build your social media before your product launch. […]

Top 8 Business Ethics to Look for in a Company

Top 8 Business Ethics to Look for in a Company

Choosing a video company to work with can be difficult, especially if you’re placing the future of your product’s video marketing into another’s hands. When choosing a partner company, there are certain business ethics you’ll want to look out for. These qualities show how ethical a business will be, which can heavily influence both your relations […]

Shooting On Target with IDR Productions

Shooting On Target: A Glimpse into Video Production

A behind-the-scenes look at a shoot at a shooting range. As a video production company, there’s a lot that goes on “behind the scenes” when creating the final product you see on screen. In production, especially pre-production, every day brings something new to it. Production is a never ending-adventure that occasionally throws a curveball your […]

IDR Productions - 4K Video Resolution

4K Video Resolution: The Newest Video Trend You Need to Know About.

4K video resolution is quickly taking over the video production world. While it’s still in it’s infancy stages, it has been predicted that by 2025, over 50% of U.S. homes will have a 4K-capable TV. But what’s all the fuss about? What’s the deal with 4K resolution? Is it worth the costs? What are those costs? […]

7 Tips for Marketing On a Small Budget

7 Tips for Marketing On a Small Budget

Being the little guy can be tough, particularly in the marketing game. Without a giant startup budget, it can feel almost impossible to get your name out there, especially when you’re comparing yourself to the big players in the industry. Little cash can still have a big marketing impact; you’ll just have to think a […]

6 Video Tips We Can Learn From Infomercials

6 Video Tips We Can Learn From Infomericals

Infomercials are far from the outdated hard sell that many have made it out to be. They may not hold the glamorous appeal short-form videos do, but here’s the thing: infomercials work. They bring in millions of dollars a year, even though they’re primarily aired in the middle of the night. How is this possible? […]

Are You Repurposing Your Videos?

Video Marketing: Are You Repurposing Your Videos?

Video marketing may be one of the most underestimated tools in the industry. Most would assume that once a video has served its primary purpose, it then becomes unusable. These people are wrong. Video can quickly become one of your best marketing tactics once you learn the art of repurposing. Repurposing is reusing the video […]

6 Production Ground Rules for Client Feedback
by kburke 18/04/2016 0 comm

6 Production Ground Rules for Managing Client Feedback

Just When You Though it Was Safe to Broadcast… You Want WHAT?! It happens to virtually every producer of DRTV and TV ads. You’re days away from broadcasting a painstakingly-crafted TV ad or infomercial. You and your client are in complete agreement. All systems are go. The brand is set to soar. And then it happens […]

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