Are 6-Second Ads the Next Generation of Advertising?
As the opportunities for video advertisements expand, we’re seeing a decrease in the optimal length of ad times. Thirty-minute infomercials have shrunk to 60-seconds spots. One-minute advertisements were usurped by 15-second social ads. It’s happening again. Six-second advertisements are the newest players in the video ad market. Are 6-second ads the next era of video […]
The 7 Brand Personalities You Should Use in Your Online Videos
You’ve done it all. Created the perfect product from concept to packaging. The only problem now? You have to market that bad boy. But how can you get your product out to consumers in a way that will entice them to act? The answer is to take on one of the seven brand personalities that […]
What Video-Based Brands Can Learn from the Rise of YouTubers
With over a billion hours of video being watched a day on YouTube, this video platform is the underdog no one predicted in its early days. With the rise of YouTube came its content providers: the YouTubers. These YouTubers have overturned the video production world and broken all the rules to create their success stories. […]
Video Marketing: Are You Repurposing Your Videos?
Video marketing may be one of the most underestimated tools in the industry. Most would assume that once a video has served its primary purpose, it then becomes unusable. These people are wrong. Video can quickly become one of your best marketing tactics once you learn the art of repurposing. Repurposing is reusing the video […]
The Future of Online Video
If we had a time machine, our team could jump forward and glimpse what the future holds for online video production. Well, IDR Productions has resources galore at its disposal, but a time-hopping machine isn’t one of them. Nevertheless, we do have experience, expertise, vision, and plenty of facts on which to build sound predictions […]
Studies Reveal Hidden Powers of Online Video Ads
For eons, it seems, advertisers have harnessed the power of online video ads to boost brand awareness. And to no one’s surprise, these videos delivered – viewers knew all about your products and services thanks to the unstoppable force of online exposure. What many marketers didn’t know, however, is that online brand videos contained many […]
Why YouTube Must Be in Your Marketing Plan
If only you had a magic lamp that allowed you the three wishes of video marketers: Greater engagement An expanded reach Increased video views Well, you may lack the lamp, but you can still release the genie and get what you’re after. The key is YouTube. There’s no question that YouTube belongs in your video […]
5 Types of Video for Social Media Marketing
Before 2015 reached its close, Facebook visitors were watching an average of four billion videos each day. Four billion! That number represents four times the viewing rate posted in 2014. Confronted by swelling demand, Facebook has been redesigning its infrastructure to improve the process of loading and watching videos. While these intensive efforts ultimately will […]
Facebook Mobile Video Content Marketing: You in?
Blink and you’ll miss something important! That’s how fast changes are sweeping through the rapidly-evolving world of video content marketing. From conventional broadcast commercials to direct response advertising, video marketing campaigns are proliferating. Hot to capitalize on opportunity, brands are jumping onto the video bandwagon in a big way. Large and small, companies are grabbing […]