Should You Hire a Professional Video Production Company?
Video marketing has busted loose from the confines of TV and is proliferating across a multitude of online channels. For brands and businesses already on board with the medium, video has proven an unstoppable tool for expanding reach, engaging viewers, increasing leads, and ultimately boosting sales. For those who are new to video marketing campaigns […]
What Makes an Effective Infomercial?
As with any other type of advertising, infomercials don’t always hit a home run with the buying public. In fact, many just strike out. While outcomes depend on any number of variables, successful infomercials usually have certain features in common. They don’t guarantee a marketing triumph, of course. But these features do increase your chances […]