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Video Lightning Can Strike Twice

Video Lightning Can Strike Twice

If you can make one viral video, you can make a second, right? Just slap another on YouTube, and you’re off to the races. Not quite. As an Orange County video production company, we know viral videos require careful planning. Content, vision, daring, timing, creativity, and yes, luck all go into the mix. Double that […]

DRTV Secrets Revealed

DRTV Secrets Revealed

We recently visited the brand guru. Got some excellent advice. (So now you know how we do it.) Here’s what the expert revealed about achieving DRTV success. Grab Attention. Like immediately. Waste one second, and viewers could (and probably will) flee. This means a clear, relevant opening message. Ambiguity is audience repellent. Solve a Problem. […]

New Tools for Orange County Video Production

New Tools for Orange County Video Production

Orange County video production has a new set of tools at its disposal. Provided by Facebook, the tools will help video publishers control and manage content as never before. The innovations are all part of the social site’s increasing focus on video content. Everything from DRTV to explainer videos will benefit. With the number of […]

Want a Bigger YouTube Audience? Follow These 2 Steps

Want a Bigger YouTube Audience? Follow These 2 Steps

YouTube has impacted everyone and everything, including video production in Orange County. So how do you reach the widest possible audience with this magical medium? The following tips will show you the way: #1 Create a Trail How will people find your YouTube video? With a digital trail. This consists of searchable titles, intriguing thumbnails, […]

Greenpeace Says Yes to DRTV

Greenpeace Says Yes to DRTV

It can tell riveting stories and stir up powerful emotions on a global scale. Is it the latest novel, a blockbuster movie? No, it’s good ol’ DRTV. Greenpeace recently discovered the power of DRTV to stir up deep emotions. Aiming to generate donor support in Italy and New Zealand, the organization conducted DRTV tests in […]

3 Ways to Beef Up DRTV

3 Ways to Beef Up DRTV

We’ve learned a thing or two while producing DRTV at our Orange County Video Production studio. And we’d like to pass some of our discoveries on to you. Nothing fancy. Just a few fundamentals that will take your brand a long, long way. The Right Focus Whether a breezy spot or a long-distance infomercial, your […]

Daring to Share the Truth About Facebook

Daring to Share the Truth About Facebook

So what’s up with Facebook? Can it really boost a TV ad campaign? As an Orange County video production company, it’s our job to know answers like these. So we snooped, searched, hunted, and probed. And we came up with this feast of Facebook facts. March 2015 research conducted by Nielsen for Facebook IQ revealed […]

Advertisers Racing to DRTV

Advertisers Racing to DRTV

Once upon a time, DRTV stood for novelty product promotions. Its hunting grounds were thousands of late night living rooms where sleepless eyes glued themselves to the tube. All that is now ancient history. Oh sure, DRTV still makes its way to the legions of late-nighters. But its role has expanded well beyond after-midnight territory. […]

DRTV Beyond the Fringe

DRTV Beyond the Fringe

If you’re banking on DRTV lead generation, make sure your videos go beyond the broadcast fringe and get ample YouTube exposure. Just look what’s happening with the top 100 brands. These leaders doubled their YouTube viewership last year. All told, the top 100 brands have racked up over 40 billion YouTube views. Coincidentally, the top […]

 

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