DRTV Beyond the Fringe
Aug 11, 2015
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DRTV Beyond the Fringe


If you’re banking on DRTV lead generation, make sure your videos go beyond the broadcast fringe and get ample YouTube exposure. Just look what’s happening with the top 100 brands.

These leaders doubled their YouTube viewership last year. All told, the top 100 brands have racked up over 40 billion YouTube views. Coincidentally, the top dogs are regular publishers of YouTube content. See the connection? Apparently, this steady video diet spurs fans to return for more, over and over and over. Do the math.

And these same brands are seizing the day … or rather, days. Right now, Thursday is proving the week’s most popular day for YouTube video posts. Tuesday and Wednesday are admirable runners up.

Clearly, the pot of gold is impossible to resist. Brands are pouring more and more investment bucks into YouTube original content. Currently, the number of brands posting ads jumps 40% annually. And it’s paying huge dividends. The top 100 brands pulled in 85% more views in 2015 than in 2014.

If you have questions or thoughts about DRTV lead generation videos for YouTube, please leave us your comments.

And for all your video marketing needs, be sure to reach out to IDR. We’ll help you generate quality leads with DRTV, reach shoppers via DRTV integrated with social media, and build your brand with a full range of video productions. Contact IDR for a free consultation.


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