We recently visited the brand guru. Got some excellent advice. (So now you know how we do it.) Here’s what the expert revealed about achieving DRTV success.
Grab Attention. Like immediately. Waste one second, and viewers could (and probably will) flee. This means a clear, relevant opening message. Ambiguity is audience repellent.
Solve a Problem. The Problem-Solution structure is still the reigning champ when it comes to persuasion. Yeah, it’s been around forever — that’s because it works. Remember, viewers have a problem, and your product is the solution.
Say it Again. Those product benefits really hit home thanks to your voice talent. But why stop there? They’ll hit even harder when highlighted by titles. Sure on-screen verbiage seems redundant. No matter. Titles always take the vocal message further.
Signal for a Response. Don’t assume viewers know what response you expect. Whether you want prospects to call, click, or visit, spell out your intentions with a compelling call-to-action.
If you have questions or thoughts about brand building with DRTV, please leave us your comments.
And for the best in Orange County video production, be sure to reach out to IDR. From DRTV campaigns to online videos, our services will build your brand across a variety of channels. Contact IDR for a free consultation.