You’ve done it all. Created the perfect product from concept to packaging. The only problem now? You have to market that bad boy. But how can you get your product out to consumers in a way that will entice them to act? The answer is to take on one of the seven brand personalities that […]
With over a billion hours of video being watched a day on YouTube, this video platform is the underdog no one predicted in its early days. With the rise of YouTube came its content providers: the YouTubers. These YouTubers have overturned the video production world and broken all the rules to create their success stories. […]
With so many social metrics involved in the analysis and number crunching of social media, it’s easy to get overwhelmed. Which social metrics should you pay attention to? What are social metrics? Read on for your guide to dealing with social metrics on your next video advertisement. What are social metrics? Social metrics are any […]
Creating your brand voice may be the most important step you make in marketing your product. The voice you choose to represent your brand will affect everything from what you say to how you say it, not to mention who you’re saying it to. But how do you determine your brand voice? Or use […]
A behind-the-scenes look at an island shoot Working at a video production company can land you a lot of cool gigs. Sometimes those gigs are destination shoots on the beautiful island of Maui, Hawaii. From sweltering humidity to rain pockets that stop three feet in front of you while you’re getting poured on, there’s […]
With consumers receiving thousands of digital messages a day, it’s no wonder our attention spans have decreased. But, as a business, how do you bring in consumers who are quickly growing tired of paying attention to ads? We’ve got the insight to make sure your next spot can hook consumers’ attention. How consumers think Information […]
Millennials can be a tough group to market to. Traditional advertising is rendered all but completely ineffective on them, and sometimes it feels if advertising on social media isn’t working either. What’s a marketer to do? We’ve got the insight into the Millennial mind that will help you crack the young market. Why do […]
Confused by all the people who are running around the set of your commercial? We don’t blame you. Even with smaller productions, there are a ton of jobs being performed on any given production shoot day. From producers to gaffers to production assistants, we’ve got your end-all guide to the various roles on video production […]
For a newcomer, set life can be overwhelming, especially with all the production jargon that gets tossed around by those above the line and those below the line. No idea what that means? Our point exactly. Lucky for you, we’ve compiled a list of terms you may hear on any given day on set. Read […]
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