commercial production orange county
Production Assistant Essentials: How to build the perfect PA kit
Production Assistants (PA’s) are the lifeblood of any set. Without them, the production inevitably falls behind and falls apart. Any good PA will be prepared with a few essentials to get them through the longest and hardest set days. Here’s what every production assistant needs on set. What to carry: Pens , Sharpies & dry […]
How to Hook Consumers’ Attention in the Era of Short Attention Spans
With consumers receiving thousands of digital messages a day, it’s no wonder our attention spans have decreased. But, as a business, how do you bring in consumers who are quickly growing tired of paying attention to ads? We’ve got the insight to make sure your next spot can hook consumers’ attention. How consumers think Information […]
Inside the Millennial Mind: How to Advertise to The Generation That Can’t Stand Ads
Millennials can be a tough group to market to. Traditional advertising is rendered all but completely ineffective on them, and sometimes it feels if advertising on social media isn’t working either. What’s a marketer to do? We’ve got the insight into the Millennial mind that will help you crack the young market. Why do […]
5 Reasons Why Using Emotion in Commercials Sells
Let’s be clear: when deciding what your commercial should be about in pre-production, you’ll want to show off your product’s best features. But there’s something else you need to focus on: the emotions you’re trying to evoke. Why does emotion matter so much if the demonstrations of your product features are spot on? Read on […]
5 Tips for a Successful Audience-centric Video
When you’re producing a video, coming up with the big ideas for it can be one of the most exciting parts of the production process. It’s easy to get carried away with these ideas and forget the most important part of the video: your audience. Audience-centric videos are the videos that do the best. Wondering how […]