emotion in advertising

5 Reasons Why Using Emotion in Commercials Sells

5 Reasons Why Using Emotion in Commercials Sells

Let’s be clear: when deciding what your commercial should be about in pre-production, you’ll want to show off your product’s best features. But there’s something else you need to focus on: the emotions you’re trying to evoke. Why does emotion matter so much if the demonstrations of your product features are spot on? Read on […]

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