long-form DRTV

DRTV: Long-Form, Short-Form Dilemma
by kburke 23/12/2015 0 comm

DRTV: The Long-Form, Short Form Dilemma

When it comes to DRTV campaigns, many if not most brands wonder what offers the best return on investment – infomercial or short-form? The answer is a combination of both. Since each has its particular purpose and advantages, long-form and short-form work optimally when integrated as an overall DRTV campaign strategy. Many companies will scream […]

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