digital media
Social Media Gets Action-Packed With DRTV
Marketers now can count on major action when they link DRTV and social media campaigns. Credit Facebook’s recently-implemented Call-To-Action feature. This snappy addition is available to any brand with a Facebook Business page. So what does the new feature do? It’s main purpose is to drive users to a designated video or other info resource. […]
Save Some Eggs for TV!
Sure, digital media is huge. But don’t put all your eggs in that basket. Not yet, anyway. If you do, it’ll probably cost you plenty. Why? Because video productions for TV still deliver maximum marketing impact — way, way ahead of the wave of digital newcomers. This isn’t some wild-eyed claim from video reactionaries. It’s […]