DRTV campaign to online video

DRTV Has That Certain Something
by kburke 09/11/2015 0 comm

DRTV Has That Certain Something

There’s no denying it — DRTV holds a special appeal for marketers. But what is it about the medium that wins us over, time and time again? IDR Productions gave the matter some serious thought, and came up with the following four reasons: Measurability How do you gauge the impact of a conventional TV commercial? […]

The DRTV Edge
by kburke 02/11/2015 0 comm

The DRTV Edge

As with everything else, DRTV is changing with the times. What isn’t changing, however, is the edge it can give your brand. Here are three ways this long-established medium currently provides that edge. New Customers In sheer numbers, the mega-massive TV audience dwarfs the much-smaller digital. DRTV, therefore, casts very wide net. This massive reach […]

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