As with everything else, DRTV is changing with the times. What isn’t changing, however, is the edge it can give your brand. Here are three ways this long-established medium currently provides that edge.
In sheer numbers, the mega-massive TV audience dwarfs the much-smaller digital. DRTV, therefore, casts very wide net. This massive reach is confirmed by research. According to TiVo Research and Analytics (TRA), TV performs better than online sources when it comes to driving new customer sales. It all comes down to simple mathematics. With its sprawling audience, TV offers far wider exposure to people who’d otherwise never hear about your brand.
More and more, DRTV is going beyond its usual sales function to become a powerful leads-generation resource. Rather than push for a buy, these direct response commercials inspire viewers to request more information. By asking for a brochure or white paper, the prospect has expressed genuine interest in you brand. And that makes him or her a very valuable qualified lead.
By its very nature, DRTV drives people to take action. Which makes it the perfect medium for boosting website traffic. DRTV content can encourage viewers to visit your website and learn more about a product or service, discover your full line of products or services, or benefit from a special online offer. All excellent and proven reasons to jump to your website.
Do you have questions or thoughts about DRTV? Please leave us your comments.
And for the best in Orange County video production, be sure to reach out to IDR. From DRTV campaigns to online videos, our services will build your brand across a variety of channels. Contact IDR for your free consultation.