DRTV campaigns to online videos
The DRTV Edge
As with everything else, DRTV is changing with the times. What isn’t changing, however, is the edge it can give your brand. Here are three ways this long-established medium currently provides that edge. New Customers In sheer numbers, the mega-massive TV audience dwarfs the much-smaller digital. DRTV, therefore, casts very wide net. This massive reach […]
Three Flavors of DRTV Pudding
‘The proof is in the pudding’… This well-worn saying definitely has its place in the world of DRTV. Claims and boasts are all part of the game, of course. But you’ve got to back up the bluster with rock-solid proof. Otherwise, credibility plummets. While various types of proof can have an impact on DRTV audiences, […]