commercial production
Production Assistant Essentials: How to build the perfect PA kit
Production Assistants (PA’s) are the lifeblood of any set. Without them, the production inevitably falls behind and falls apart. Any good PA will be prepared with a few essentials to get them through the longest and hardest set days. Here’s what every production assistant needs on set. What to carry: Pens , Sharpies & dry […]
Bottles on the Beach: A Glimpse Into Video Production
A behind-the-scenes look at an island shoot Working at a video production company can land you a lot of cool gigs. Sometimes those gigs are destination shoots on the beautiful island of Maui, Hawaii. From sweltering humidity to rain pockets that stop three feet in front of you while you’re getting poured on, there’s […]
How to Hook Consumers’ Attention in the Era of Short Attention Spans
With consumers receiving thousands of digital messages a day, it’s no wonder our attention spans have decreased. But, as a business, how do you bring in consumers who are quickly growing tired of paying attention to ads? We’ve got the insight to make sure your next spot can hook consumers’ attention. How consumers think Information […]
Who’s Your Crew: The Complete Guide to Team Roles on Video Production Sets
Confused by all the people who are running around the set of your commercial? We don’t blame you. Even with smaller productions, there are a ton of jobs being performed on any given production shoot day. From producers to gaffers to production assistants, we’ve got your end-all guide to the various roles on video production […]
5 Reasons Why Using Emotion in Commercials Sells
Let’s be clear: when deciding what your commercial should be about in pre-production, you’ll want to show off your product’s best features. But there’s something else you need to focus on: the emotions you’re trying to evoke. Why does emotion matter so much if the demonstrations of your product features are spot on? Read on […]
The DRTV Edge
As with everything else, DRTV is changing with the times. What isn’t changing, however, is the edge it can give your brand. Here are three ways this long-established medium currently provides that edge. New Customers In sheer numbers, the mega-massive TV audience dwarfs the much-smaller digital. DRTV, therefore, casts very wide net. This massive reach […]
Video By the Bundle
It’s hard to ignore the blazing progress of programmatic video. Which is why this Orange County video production company keeps it firmly on the company radar. If you’re bewildered by the whole programmatic thing, you’re in good company. So allow us to pull you out of the fog: Programmatic video is a strategy built on […]
Three Flavors of DRTV Pudding
‘The proof is in the pudding’… This well-worn saying definitely has its place in the world of DRTV. Claims and boasts are all part of the game, of course. But you’ve got to back up the bluster with rock-solid proof. Otherwise, credibility plummets. While various types of proof can have an impact on DRTV audiences, […]
Theater of the Tweet
These days, it’s nearly impossible to find an Orange County video production company that isn’t tuned into social media. IDR certainly is. And we’ve just discovered some interesting goings-on in the world of Twitter videos. According to research conducted by Ace Metrix, the most effective Twitter vids have a solid entertainment component. The least successful […]