DRTV campaign
DRTV Fulfillment: One Serious Link in the DRTV Chain
DRTV’s House of Fulfillment You’ve done the legwork, you’ve unleashed your DRTV campaign, and it’s hit a soaring home run with all those well-targeted viewers. So how will you convert that bonanza of popularity into a healthy ROI? Somehow, some way, you’ll need a direct connection to your loving audience. A two-way street flowing with […]
Can You Predict DRTV Success?
How do you reduce the risk of uncertainty when rolling out a DRTV campaign? Many, if not most, marketers rely on some sort of forecasting methodology, one of the most prominent being DRTV testing. Getting a preview of audience response, according to a common belief, provides marketers with a fairly accurate way to judge the […]
DRTV: The Long-Form, Short Form Dilemma
When it comes to DRTV campaigns, many if not most brands wonder what offers the best return on investment – infomercial or short-form? The answer is a combination of both. Since each has its particular purpose and advantages, long-form and short-form work optimally when integrated as an overall DRTV campaign strategy. Many companies will scream […]
Put Your DRTV Campaign on the Right Track
Once a DRTV campaign is underway, marketers naturally want to know the score. This generally means tracking inbound traffic. For many years, the preferred tracking channel was the phone call. The more voice responses pouring in, the better. Or so the thinking went. But times have changed. The once-mighty phone call is now sharing the […]
Social Media, Programmatic TV and Mobile by Peter Koeppel
We asked our friend Peter Koeppel, Founder/President of Koeppel Direct, a full-service direct response marketing agency, to share his insights on the integration of social media, programmatic TV, mobile and the direct response industry. Here are his comments in their entirety. Social Media Nielsen research has suggested that 8 out of 10 U.S. TV viewers use their […]
The DRTV Edge
As with everything else, DRTV is changing with the times. What isn’t changing, however, is the edge it can give your brand. Here are three ways this long-established medium currently provides that edge. New Customers In sheer numbers, the mega-massive TV audience dwarfs the much-smaller digital. DRTV, therefore, casts very wide net. This massive reach […]
4 Ways DRTV Builds Better Brands
Building your brand? DRTV can help in a big way – and not just for sales. Here’s how. New Customer Magnet. If you’re targeting new customers, expand your reach better and further with DRTV. According to TiVo Research and Analytics, TV ads trump digital media when it comes to driving new sales. It’s all about […]
DRTV for the Demanding
DRTV isn’t what it used to be. As with virtually anything and everything in the marketing universe, the medium is changing with blistering speed. What are the forces spurring this evolution? Let’s start with television itself. The big TV game-changer is Video on Demand (VOD). Once an entertainment novelty, VOD is turning viewing habits upside […]
Get Your DRTV Priorities Straight
You’ve heard this dozens of times: Brands must be unique. Otherwise, who sees you? An understandable belief. So many products squeezed into a cramped market space. How can a DRTV production possibly get noticed? Only one way — it has to shout good and loud. But don’t crank up the volume right off the bat. […]