Building your brand? DRTV can help in a big way – and not just for sales. Here’s how.
New Customer Magnet. If you’re targeting new customers, expand your reach better and further with DRTV. According to TiVo Research and Analytics, TV ads trump digital media when it comes to driving new sales. It’s all about volume. TV reaches a much wider audience than online media. Think of all the consumers who’d miss your message without TV exposure.
Sales Expediter. Unless you’re fond of the waiting game, DRTV is the way to go. DRTV is designed to spur lightning-quick responses driven by a solid call-to-action. Alternate marketing methods require longer stretches between first-impression and the buy ultimate buy decision.
Leads Capturer. Increasingly, you can’t capture sales unless you capture leads. For this reason, many businesses are utilizing DRTV to generate qualified leads. Rather than push for a purchase, leads-generation DRTV offers J.Q. Public informative product brochures and other marketing collateral. Those who accept automatically earn the designation qualified leads.
Website Driver. With online sales booming, anything that delivers consumers to your website is gold. DRTV fills the bill nicely, offering plenty of incentive to jump online and learn more about your brand.
Got questions or thoughts about DRTV? Please leave us your comments.
And for the best in Orange County video production, be sure to reach out to IDR. From DRTV campaigns to online videos, our services will build your brand across a variety of channels. Contact IDR for your free consultation.