brand building
YouTube SEO: How to Get Your Videos Seen on YouTube
YouTube is more than just a platform for vloggers and funny home videos; it’s the second largest search engine behind its parent company, Google. Ranking high for YouTube SEO is essential to getting your video seen and promoting your brand. Here’s exactly how to rank for YouTube SEO: Do your keyword research. Before you […]
The 7 Brand Personalities You Should Use in Your Online Videos
You’ve done it all. Created the perfect product from concept to packaging. The only problem now? You have to market that bad boy. But how can you get your product out to consumers in a way that will entice them to act? The answer is to take on one of the seven brand personalities that […]
What Video-Based Brands Can Learn from the Rise of YouTubers
With over a billion hours of video being watched a day on YouTube, this video platform is the underdog no one predicted in its early days. With the rise of YouTube came its content providers: the YouTubers. These YouTubers have overturned the video production world and broken all the rules to create their success stories. […]
How to Build an Authentic Brand Voice (And What to Do With It)
Creating your brand voice may be the most important step you make in marketing your product. The voice you choose to represent your brand will affect everything from what you say to how you say it, not to mention who you’re saying it to. But how do you determine your brand voice? Or use […]
Theater of the Tweet
These days, it’s nearly impossible to find an Orange County video production company that isn’t tuned into social media. IDR certainly is. And we’ve just discovered some interesting goings-on in the world of Twitter videos. According to research conducted by Ace Metrix, the most effective Twitter vids have a solid entertainment component. The least successful […]
4 Ways DRTV Builds Better Brands
Building your brand? DRTV can help in a big way – and not just for sales. Here’s how. New Customer Magnet. If you’re targeting new customers, expand your reach better and further with DRTV. According to TiVo Research and Analytics, TV ads trump digital media when it comes to driving new sales. It’s all about […]
Video Rocks B2B
Video is for product-conscious consumers not serious businesses. This is the prevailing belief among far too many marketers. But this Orange County video production company has a whole different take on the matter. From what we can see in the marketing universe, B2B buyers are ready, willing, and able consumers of video. Still have your […]
Engagement, Anyone?
Engagement, engagement, engagement … the words ring out constantly throughout every video production company in Orange County … and beyond. You’ve got to engage the customer. Engage or be sorry. It’s the age of engage. OK, we’re saturated. It’s time for a little understanding. In a nutshell (or eggshell, depending on your nutritional preferences), engagement […]
Don’t Leave LinkedIn Out
Video production in Orange County has come a long way. And one reason is the proliferation of online videos. YouTube, Facebook, and all the rest are great at pulling in audiences. So why are you leaving LinkedIn out of the equation? Many video production companies do. For some reason, marketers see LinkedIn as a different […]