Video is for product-conscious consumers not serious businesses. This is the prevailing belief among far too many marketers. But this Orange County video production company has a whole different take on the matter. From what we can see in the marketing universe, B2B buyers are ready, willing, and able consumers of video.
Still have your doubts? OK, just look at the crystal clear picture provided by none other than a Google and Millward Brown Digital study. According to this in-depth study, 75% of B2B buyers and researchers watch videos en route to a purchase decision. Well over half. That striking figure represents a 52% increase in only two years. Not surprisingly, almost half of the B2B video fans are Millennials.
Along with their undeniable information value, videos now offer a welcome new level of safety to B2B buyers. Strict media controls are assured by The Interactive Advertising Bureau’s (IAB) Quality Assurance Guidelines. These cover a number of critical areas, including transparency, source identification, and fraud protection.
When it comes to formats, programmatic video is among the ones gaining momentum with B2B professionals. According to recent forecasts from eMarketer, US programmatic video ad spending will climb by more than 200% in 2015. By 2016, it will represent 40% of US digital video ad sales. Much of the increase will be spurred by a growing demand for content-rich mobile experiences.
If you have questions or thoughts about B2B video marketing, please leave us your comments.
And for the best in Orange County video production, be sure to reach out to IDR. From DRTV campaigns to online videos, our services will build your brand across a variety of channels. Contact IDR for a free consultation.