online video advertising
How to Hook Consumers’ Attention in the Era of Short Attention Spans
With consumers receiving thousands of digital messages a day, it’s no wonder our attention spans have decreased. But, as a business, how do you bring in consumers who are quickly growing tired of paying attention to ads? We’ve got the insight to make sure your next spot can hook consumers’ attention. How consumers think Information […]
Don’t Do That With Online Videos!
Attention – you could be on the wrong path with your online videos. As an Orange County video production company, we feel a responsibility to set things straight. So here’s what you definitely don’t want to do with that digital content. Repurpose – Broadcast TV programming recycles material all the time. But in the digital […]
Video By the Bundle
It’s hard to ignore the blazing progress of programmatic video. Which is why this Orange County video production company keeps it firmly on the company radar. If you’re bewildered by the whole programmatic thing, you’re in good company. So allow us to pull you out of the fog: Programmatic video is a strategy built on […]
Overcoming the Silent Treatment
As this Orange County video production company knows, sometimes silence isn’t golden … especially in the realm of auto-play videos. Right now, Twitter, Tumblr, and Yahoo are making or will be making auto-play videos a part of their lineup. Great, except — most of these videos default to mute. Hence, many if not most users […]
Theater of the Tweet
These days, it’s nearly impossible to find an Orange County video production company that isn’t tuned into social media. IDR certainly is. And we’ve just discovered some interesting goings-on in the world of Twitter videos. According to research conducted by Ace Metrix, the most effective Twitter vids have a solid entertainment component. The least successful […]
Sit n’ Shop with YouTube
Step aside, QVC and all the rest. There’s a new and better way to sit n’ shop. And it all looks extremely promising to this Orange County Video production company. The new shopping resource is none other than YouTube. That’s right. The video mainstay has made video much more shoppable with an innovation called Shopping […]
The Bridge to Video Enlightenment
Deep, deep in our Orange County video production company, people with too much time on their hands are conducting market research. Our most recent research has confirmed something the world is well aware of – video is red hot and getting hotter. It also revealed a few surprises that the world may not be aware […]
Instant Video
Our experience in Orange County video production has taught us many things. And one of the lessons learned is this: quality videos don’t just happen. They require time, care, and patience. Or do they? Jet.com, a new ecommerce entry, has dared to buck tradition with a series of quickie vids. And for all intents and […]
Don’t Force Customers to Play Video Hide n’ Seek
As an Orange County video production company, IDR recognizes the supreme law of online marketing — videos must be found before they can be seen. Oh sure, website visitors have instant access to your brand vids. But what happens during searches? If you or your location is hidden somewhere in cyberspace, customers must play video […]