Overcoming the Silent Treatment
Oct 26, 2015
kburke
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Overcoming the Silent Treatment


As this Orange County video production company knows, sometimes silence isn’t golden … especially in the realm of auto-play videos.

Right now, Twitter, Tumblr, and Yahoo are making or will be making auto-play videos a part of their lineup. Great, except — most of these videos default to mute. Hence, many if not most users are seeing but not hearing.

Marketers are tackling the silence problem in a variety of ways. One solution is simply grabbing attention from the get-go. Presumably, once viewers take a glance, they’ll stick around and flick on the audio.

Addressing the sounds of silence, a recent Capital One video ad displays a volume icon next to its celebrity host. The reminder encourages viewers to switch on the audio – at least, that’s the intent.

Going a step further, Ben and Jerry’s eliminated audio altogether. Their recent Facebook post features a silent video focused on a melting ice cube. The cube corresponds to the brand’s fresh new flavor.

Got questions or thoughts about video ads? Please leave us your comments.

And for the best in Orange County video production, be sure to reach out to IDR. From DRTV campaigns to online videos, our services will build your brand across a variety of channels. Contact IDR for your free consultation.


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