3 Attention Stretchers Every Brand Needs
Aug 03, 2015
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3 Attention Stretchers Every Brand Needs


Are you creating video productions for the web? Then you’ll no doubt want to stretch the attention span of your audience. Here are some tips that will help keep viewers glued.

#1: Serve Them a Feast. If one video is good, more are better. That’s the thinking in most marketing circles. So don’t rely on a single spot to get the job done. It probably won’t. Generally, brands make the biggest splash when they serve up multiple videos. Your best bet is cycling your series via autoplay function. Think of YouTube’s ever-popular ‘Up Next’. Nothing like it to freshen up the viewing experience and build anticipation.

#2: Build Brand Involvement. Launching viewers from video to website can feel very abrupt. Far better to ease customers into your brand experience with some healthy post-video interactivity. Good ways to get people involved are photo galleries, interactive demos, and store locators.

#3: Be Responsive. Blurred, distorted, or squeezed are not the most desired characteristics of a brand video. Nevertheless, this is how your video production could appear if incompatible with a viewing device. With screen size ranging from compact mobile to massive desktop, responsive design is essential to hold viewer attention. Remember, there are a lot of screens out there. You need to make a good showing on all.

If you have questions or thoughts about video production for your brand, please leave a comment for our team.

And for all your video marketing needs, be sure to reach out to IDR. We’ll help you generate quality leads with DRTV, reach shoppers via DRTV integrated with social media, and build your brand with a full range of video productions in Orange County. Contact IDR for a free consultation.


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