video production orange county
Should You Use Humor in Advertising?
Using humor in advertising is a hotly debated topic. Do you use humor to win over potential customers, or avoid it to ensure you don’t alienate segments of your audience? We’ve done the research, and here’s what we’ve found about using humor in advertising for your brand. The case for humor Many of the […]
The 7 Brand Personalities You Should Use in Your Online Videos
You’ve done it all. Created the perfect product from concept to packaging. The only problem now? You have to market that bad boy. But how can you get your product out to consumers in a way that will entice them to act? The answer is to take on one of the seven brand personalities that […]
Likes, Comments, Shares: Which Social Metrics Actually Matter?
With so many social metrics involved in the analysis and number crunching of social media, it’s easy to get overwhelmed. Which social metrics should you pay attention to? What are social metrics? Read on for your guide to dealing with social metrics on your next video advertisement. What are social metrics? Social metrics are any […]
Bottles on the Beach: A Glimpse Into Video Production
A behind-the-scenes look at an island shoot Working at a video production company can land you a lot of cool gigs. Sometimes those gigs are destination shoots on the beautiful island of Maui, Hawaii. From sweltering humidity to rain pockets that stop three feet in front of you while you’re getting poured on, there’s […]
How to Hook Consumers’ Attention in the Era of Short Attention Spans
With consumers receiving thousands of digital messages a day, it’s no wonder our attention spans have decreased. But, as a business, how do you bring in consumers who are quickly growing tired of paying attention to ads? We’ve got the insight to make sure your next spot can hook consumers’ attention. How consumers think Information […]
Inside the Millennial Mind: How to Advertise to The Generation That Can’t Stand Ads
Millennials can be a tough group to market to. Traditional advertising is rendered all but completely ineffective on them, and sometimes it feels if advertising on social media isn’t working either. What’s a marketer to do? We’ve got the insight into the Millennial mind that will help you crack the young market. Why do […]
Production Jargon For Dummies: Your Guide to Video Production’s Endless Lingo
For a newcomer, set life can be overwhelming, especially with all the production jargon that gets tossed around by those above the line and those below the line. No idea what that means? Our point exactly. Lucky for you, we’ve compiled a list of terms you may hear on any given day on set. Read […]
5 Reasons Why Using Emotion in Commercials Sells
Let’s be clear: when deciding what your commercial should be about in pre-production, you’ll want to show off your product’s best features. But there’s something else you need to focus on: the emotions you’re trying to evoke. Why does emotion matter so much if the demonstrations of your product features are spot on? Read on […]
5 Tips for a Successful Audience-centric Video
When you’re producing a video, coming up with the big ideas for it can be one of the most exciting parts of the production process. It’s easy to get carried away with these ideas and forget the most important part of the video: your audience. Audience-centric videos are the videos that do the best. Wondering how […]