Step aside, QVC and all the rest. There’s a new and better way to sit n’ shop. And it all looks extremely promising to this Orange County Video production company.
The new shopping resource is none other than YouTube. That’s right. The video mainstay has made video much more shoppable with an innovation called Shopping Ads.
No surprise here. YouTube already has laid plenty of groundwork for shoppable video. YouTube Cards, for instance, connect with and support existing video content — including product info. The TrueView feature takes this even further, enabling marketers to convert Google merchant info into product cards.
Shopping Ads delivers Card technology to all YouTube videos. The process is relatively straightforward: Product ads are displayed in cards positioned next to a brand’s video ads (mobile or desktop). Clicking on the ad whisks viewers straight to the brand’s website. Bingo! Done!
If you have questions or thoughts about YouTube Shopping Ads, please leave us your comments.
And for the best in Orange County video production, be sure to reach out to IDR. From DRTV campaigns to online videos, our services will build your brand across a variety of channels. Contact IDR for a free consultation.