Great, you’ve developed a compelling DRTV video for lead generation. Now you can plop into your comfy chair and wait for prospects to pour in, right? Maybe in Wonderland. On this side of the looking glass, multiple videos are essential. No question about it. Repetition is the golden rule of DRTV for lead generation.
Incredibly, slews of video marketers opt for the solo effort. Big mistake. Lone videos don’t last long on customer radar. Like you, prospects have plenty of other things to think about. Breaking through the congestion requires repeated touches.
A powerhouse DRTV lead generation campaign demands multiple videos. Each makes a unique impression yet supports and establishes a seamless flow with the others. This establishes all-important brand continuity and recognition in the minds of viewers.
How many videos are right for your brand? That all depends on results. So long as leads pour into your camp, maintain a steady course. When the stream goes dry, it’s time for some re-thinking.
If you have questions or thoughts about DRTV lead generation, please leave us your comments.
And be sure to reach out to IDR for the latest in video marketing. We’ll help you generate high-quality leads with DRTV, reach online shoppers via DRTV in conjunction with social media, and build your brand with traditional video productions. Contact IDR for a free consultation.