DRTV for lead generation
DRTV Has That Certain Something
There’s no denying it — DRTV holds a special appeal for marketers. But what is it about the medium that wins us over, time and time again? IDR Productions gave the matter some serious thought, and came up with the following four reasons: Measurability How do you gauge the impact of a conventional TV commercial? […]
4 Ways DRTV Builds Better Brands
Building your brand? DRTV can help in a big way – and not just for sales. Here’s how. New Customer Magnet. If you’re targeting new customers, expand your reach better and further with DRTV. According to TiVo Research and Analytics, TV ads trump digital media when it comes to driving new sales. It’s all about […]
Care to Repeat That?
Great, you’ve developed a compelling DRTV video for lead generation. Now you can plop into your comfy chair and wait for prospects to pour in, right? Maybe in Wonderland. On this side of the looking glass, multiple videos are essential. No question about it. Repetition is the golden rule of DRTV for lead generation. Incredibly, […]
3 Ways to Lead Your Brand into the Spotlight
If you’re using DRTV for lead generation, you’re definitely on the right road. But bringing in leads with DRTV requires more than a fabulous product and snappy name. Also crucial is the ability to grab attention and push your brand into the spotlight. Here are three ways to reach this all-important goal. #1 Showcase Your […]
Feed the Millennial Video Habit
Is your brand targeting Millennials with video productions? Then by all means know this: Millennials absolutely love their online videos. Seems like they view them for every reason under the sun, one of the big ones being comparison shopping. Yes, online video is what this youthful sector relies on to decide what car to drive, […]
Ride the YouTube to Lead-Generation Land
DRTV lead generation and robust ROI. Nothing goes together better. But why limit yourself to broadcast television. Digital media is right there in front of you, packing major muscle. Take YouTube. This is a gold mine of DRTV lead generation opportunities. A closer look reveals the secrets of YouTube Power: YouTube owns one heck of […]
Social Media Gives DRTV an Energy Boost
Linking DRTV videos with social media doubles your engagement power. But for maximum impact, DRTV marketers should understand the underlying pull of the social platforms. Here are two factors to consider when planning a campaign. You Can Trust Us Most of us don’t have a crystal ball on our nightstands. But we do have laptops, […]
3 Tips to Get an Early Lead with Your DRTV Lead Generation Campaign
Congratulations! You’ve launched a DRTV lead generation campaign. Maybe some metrics are rolling in. Click-thru-rates (CTR). Time to Conversion. All good stuff. But before all that data flows in, brands should know where they stand. To get an early jump on the process, you need solid metrics that reveal the true quality of your leads. […]