Linking DRTV videos with social media doubles your engagement power. But for maximum impact, DRTV marketers should understand the underlying pull of the social platforms. Here are two factors to consider when planning a campaign.
You Can Trust Us
Most of us don’t have a crystal ball on our nightstands. But we do have laptops, tablets, and smartphones. Great! Because destinations such as Twitter and Facebook help satisfy the human yearning for predictability. How? By allowing users to rave or rant about a brand. The more thumbs pointing in the air, the more trust and comfort ensues. People know what a product’s future holds. That it won’t crumble at first touch. And that kind of trust is a major action-driver.
Pat on the Back
Openness to opinion-sharing tells social visitors they’re important to your brand. Positive feelings flow. And these often translate into an equally positive view of a product or service. Self-esteem and brand favoritism become inextricably linked.
Addressing these needs gives Facebook, Twitter, and other platforms an added value — these social media ultimately stimulate favorable responses to all associated DRTV productions. It’s a quick-shot energy boosts that gives wings to virtually any campaign.
If you have questions or thoughts about using DRTV videos in conjunction with social media, please leave a comment for our team.
And be sure to reach out to IDR for the latest in video marketing. We’ll help you generate high-quality leads with DRTV, reach online shoppers via DRTV in conjunction with social media, and build your brand with traditional video productions. Contact IDR for a free consultation.