Google Prowls the Video Fringes
Sep 03, 2015
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Google Prowls the Video Fringes


For those of us engaged in Orange County video production, Google and other search engines could be opening up new doors of opportunity. Right now, Google is testing promoted video ads in its searches. Strong results likely will steer plenty of marketing dollars toward these online videos.

It’s hard to say exactly where all this is headed. Everything is still in the limited testing stage. However, the writing is on the wall. Google clearly is looking to go beyond simple text blurbs in its search results. It’s a logical next step, since video ads already rule mobile, Facebook, and YouTube.

Not surprisingly, Google has some distinguished company on this new road. Yahoo is investigating video ads in a big way. And Bing already includes ‘rich ads’ in search results. Enriched by engaging content, these videos are designed to boost conversion rates.

So everything points to new opportunities for Orange County video production companies. IDR Productions definitely will be ready to leverage them on behalf of our partners.

If you have questions or thoughts about incorporating videos with search results, please leave us your comments.

And for the best in Orange County video production, be sure to reach out to IDR. From DRTV campaigns to online videos, our services will build your brand across a variety of channels. Contact IDR for a free consultation.


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