Congratulations! You’ve launched a DRTV lead generation campaign. Maybe some metrics are rolling in. Click-thru-rates (CTR). Time to Conversion. All good stuff. But before all that data flows in, brands should know where they stand. To get an early jump on the process, you need solid metrics that reveal the true quality of your leads. Here are several areas focus on:
#1 Lead Scoring
An ongoing question for marketers is — how do you know a qualified lead from a dud? Lead Scoring provides the answer. This process offers a proven way to rank leads according to likelihood of conversion.
#2 Lead Qualification
This method is a major contributor to accurate lead scoring. Qualification may depend on any number of criteria, including industry, profession, and purchase history.
#3 Lead Profiling
Among the criteria lead profiling focuses on are: market segment, demographics, or any other factors deemed relevant to a brand. Again, the purpose is to identify prospects most likely to convert to sales.
If you have questions or thoughts about DRTV for lead generation, please leave your comments.
And be sure to reach out to IDR for the latest in video marketing. We’ll help you generate high-quality leads with DRTV, reach online shoppers via DRTV in conjunction with social media, and build your brand with traditional video productions. Contact IDR for a free consultation.