lead qualification

3 Tips to Get an Early Lead with Your DRTV Lead Generation Campaign

3 Tips to Get an Early Lead with Your DRTV Lead Generation Campaign

Congratulations! You’ve launched a DRTV lead generation campaign. Maybe some metrics are rolling in. Click-thru-rates (CTR). Time to Conversion. All good stuff. But before all that data flows in, brands should know where they stand. To get an early jump on the process, you need solid metrics that reveal the true quality of your leads. […]

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