If you’re using DRTV for lead generation, you’re definitely on the right road. But bringing in leads with DRTV requires more than a fabulous product and snappy name. Also crucial is the ability to grab attention and push your brand into the spotlight. Here are three ways to reach this all-important goal.
#1 Showcase Your Uniqueness. From the get go, your brand should leap out of the crowd and shout “I’m special!” The goal here is to create an image that distinguishes your product or service from the competition in every way possible.
#2 Go the Distance. Trends often come and go in a blink, especially when tied to technology. Consequently, a trend-dependent image can cost you in the long run. A far more productive route is crafting a brand image that endures the test of time.
#3 Embrace Simplicity. Uncomplicated words and imagery that hit the important points typically generate the best results. In the mile-a-minute digital world, it’s all about video messaging that’s uncluttered and easy to remember.
If you have questions or thoughts about DRTV lead generation, please leave us your comments.
And be sure to reach out to IDR for the latest in video marketing. We’ll help you generate high-quality leads with DRTV, reach online shoppers via DRTV in conjunction with social media, and build your brand with traditional video productions. Contact IDR for a free consultation.