marketing strategy
Color Psychology: How to Use Color in Marketing
There’s more to using color in marketing than considering your favorite hue on the ROYGBIV spectrum. As it turns out, color psychology determines everything from what color your logo should be to what hues you use in your next advertisement. Here’s everything you need to know about the science and art of using color in […]
7 Tips For Adding Video to Your Digital Marketing Strategy
With all the benefits of utilizing digital video content, it’s no wonder brands are turning to it more and more to attract their customers. Video keeps consumers around longer, and it increases CTR by 65%. Video is also a low-barrier program, meaning companies big and small can pick it up without a problem. For a […]
How to Capture Micro Moments with Video Marketing
In the contemporary marketing sphere, the consumer journey is comprised of fleeting micro moments – a brief interval of time providing quick information that can be absorbed or acted upon instantaneously. Internet users, particularly those connected to mobile devices, have come to expect these instant info-deliveries. It’s part of the experience. Video on a Personal […]