production
Production Assistant Essentials: How to build the perfect PA kit
Production Assistants (PA’s) are the lifeblood of any set. Without them, the production inevitably falls behind and falls apart. Any good PA will be prepared with a few essentials to get them through the longest and hardest set days. Here’s what every production assistant needs on set. What to carry: Pens , Sharpies & dry […]
Shooting On Target: A Glimpse into Video Production
A behind-the-scenes look at a shoot at a shooting range. As a video production company, there’s a lot that goes on “behind the scenes” when creating the final product you see on screen. In production, especially pre-production, every day brings something new to it. Production is a never ending-adventure that occasionally throws a curveball your […]
6 Video Tips We Can Learn From Infomericals
Infomercials are far from the outdated hard sell that many have made it out to be. They may not hold the glamorous appeal short-form videos do, but here’s the thing: infomercials work. They bring in millions of dollars a year, even though they’re primarily aired in the middle of the night. How is this possible? […]
DRTV Optimized
What do people usually do after they’ve viewed a DRTV commercial? (a) Buy vast quantities of the advertised product or service. (b) Rush to the fridge to load up on snacks. OR (c) Seek more information. Most advertisers hope the answer is (a) Buy vast quantities of the advertised product or service. But the correct […]
6 Production Ground Rules for Managing Client Feedback
Just When You Though it Was Safe to Broadcast… You Want WHAT?! It happens to virtually every producer of DRTV and TV ads. You’re days away from broadcasting a painstakingly-crafted TV ad or infomercial. You and your client are in complete agreement. All systems are go. The brand is set to soar. And then it happens […]
What Makes an Effective Infomercial?
As with any other type of advertising, infomercials don’t always hit a home run with the buying public. In fact, many just strike out. While outcomes depend on any number of variables, successful infomercials usually have certain features in common. They don’t guarantee a marketing triumph, of course. But these features do increase your chances […]