YouTube, Facebook, and other social platforms are the new best friends of DRTV. That’s right! YouTube, Facebook, and other social platforms are the new best friends of DRTV. One more time…. YouTube, Facebook, and other social platforms are the new best friends of DRTV! But wait there’s more… YouTube, Facebook, and other social platforms are […]
Is your brand targeting Millennials with video productions? Then by all means know this: Millennials absolutely love their online videos. Seems like they view them for every reason under the sun, one of the big ones being comparison shopping. Yes, online video is what this youthful sector relies on to decide what car to drive, […]
DRTV lead generation and robust ROI. Nothing goes together better. But why limit yourself to broadcast television. Digital media is right there in front of you, packing major muscle. Take YouTube. This is a gold mine of DRTV lead generation opportunities. A closer look reveals the secrets of YouTube Power: YouTube owns one heck of […]
Linking DRTV videos with social media doubles your engagement power. But for maximum impact, DRTV marketers should understand the underlying pull of the social platforms. Here are two factors to consider when planning a campaign. You Can Trust Us Most of us don’t have a crystal ball on our nightstands. But we do have laptops, […]
All those screens. All those viewers. So why so pointlessly separate? Something’s gotta give. Well, it’s about to. Screens large and small, broadcast and digital, will be merging in a unified marketing front. At least, that’s the expectation of many industry heavyweights. A recent survey from Videology revealed what many marketers now see — the […]
Congratulations! You’ve launched a DRTV lead generation campaign. Maybe some metrics are rolling in. Click-thru-rates (CTR). Time to Conversion. All good stuff. But before all that data flows in, brands should know where they stand. To get an early jump on the process, you need solid metrics that reveal the true quality of your leads. […]
Marketers now can count on major action when they link DRTV and social media campaigns. Credit Facebook’s recently-implemented Call-To-Action feature. This snappy addition is available to any brand with a Facebook Business page. So what does the new feature do? It’s main purpose is to drive users to a designated video or other info resource. […]
Sure, digital media is huge. But don’t put all your eggs in that basket. Not yet, anyway. If you do, it’ll probably cost you plenty. Why? Because video productions for TV still deliver maximum marketing impact — way, way ahead of the wave of digital newcomers. This isn’t some wild-eyed claim from video reactionaries. It’s […]
You’ve unleashed a DRTV lead generation campaign. The call centers and landing pages are ready. Reps are hunkered down for a major traffic flow. But how will you really know if you hit the mark? First, let’s backtrack. The first thing lead-seeking brands must do is accept a few new realities. The biggest of these […]
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