Jump Into the Shopper’s Seat with DRTV
Jul 10, 2015
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Jump Into the Shopper’s Seat with DRTV


YouTube, Facebook, and other social platforms are the new best friends of DRTV.

That’s right!

YouTube, Facebook, and other social platforms are the new best friends of DRTV.

One more time….

YouTube, Facebook, and other social platforms are the new best friends of DRTV!

But wait there’s more…

YouTube, Facebook, and other social platforms are the new best friends of DRTV!

Are you getting the picture?

That’s because brands soar when they use DRTV in conjunction with social media. One major reason for the red hot results is brand experience. Next to prowling the aisles of Macy’s, brand videos offer the closest thing to being there – minus the post-holiday crowds.

The shopping experience offered by online video is re-shaping the marketing landscape. Look at banner ads. More and more consumers are sidestepping these in favor of content that moves and makes exciting sounds.

According to a survey conducted by Animoto, the video marketing consultancy, a mind-boggling 96% of all online shoppers consider videos helpful when deciding to buy or not to buy. If your brand lacks a video presence, expect an equal lack of online buyers. Think photos will do the trick? Guess again. If it doesn’t move, it doesn’t grab. Period.

The shopping experience isn’t the only thing enhanced by video. They also give a major boost to human memory. As the survey revealed, 80% of the respondents were able to recall online video ads viewed in the previous week.

When using DRTV videos in conjunction with social media, definitely plan on looking ahead. Consumers invariably have questions about particular products or services. Marketers can anticipate many if not all of these questions, shaping video content to address them in advance.

If you have questions or thoughts about using DRTV videos in conjunction with social media, please leave a comment for our team.

And be sure to reach out to IDR for the latest in video marketing. We’ll help you generate high-quality leads with DRTV, reach online shoppers via DRTV in conjunction with social media, and build your brand with traditional video productions. Contact IDR for a free consultation.


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