Brand videos

Overcoming the Silent Treatment
by kburke 26/10/2015 0 comm

Overcoming the Silent Treatment

As this Orange County video production company knows, sometimes silence isn’t golden … especially in the realm of auto-play videos. Right now, Twitter, Tumblr, and Yahoo are making or will be making auto-play videos a part of their lineup. Great, except — most of these videos default to mute. Hence, many if not most users […]

Engagement, Anyone?
by kburke 16/09/2015 0 comm

Engagement, Anyone?

Engagement, engagement, engagement … the words ring out constantly throughout every video production company in Orange County … and beyond. You’ve got to engage the customer. Engage or be sorry. It’s the age of engage. OK, we’re saturated. It’s time for a little understanding. In a nutshell (or eggshell, depending on your nutritional preferences), engagement […]

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