Orange County video production is a laughing matter. At least, it should be. Through the ages, humor has been a formidable selling tool. Merchants, orators, politicians, educators, and countless others have won people over with well-placed comic touches.

It’s all about comedy’s entertainment value, right? That’s what hooks viewers. True up to a point. But entertainment goes only so far. The real power of funny runs much deeper – all the way to the realm of human psychology. Connect with this human component, and brand popularity soars. That’s what humor does so well.

Ear Opener

On a psychological level, humor gets people to like you. Think about it. You’ve just made them feel good. Audiences will like – and sometimes love – you for it. You’re a new friend. As a result, they’re now more willing to listen to what you have to say.

If your message is compelling enough, recipients will embrace your brand. And that’s usually good for sales figures. But again, before you reach that point, people first must be listening. A good dose of humor is your best ear-opener.

Do you have questions or thoughts about integrating humor with video productions? Please leave us your comments.

And for the best in Orange County video production, be sure to reach out to IDR. From DRTV campaigns to online videos, our services will build your brand across a variety of channels. Contact IDR for your free consultation.