As DRTV for social media engagement becomes more common, the question facing marketers is twofold: (1) How do I create optimal content for my DRTV production?; and (2) How do I get people to look in the first place?
Far too many marketers arrive at the obvious answer to the second question: People view once they’re on your social media page. But this is narrow-minded hopefulness that will leave you stuck in a royal rut. Yes, people can leap to your Facebook and Instagram sites while they’re already online. But is that the only way? Not by a long shot. The offline realm can launch visitors to your social media and DRTV videos just as easily. So don’t count out the physical world. Or you’ll be counting fewer viewers.
What are some of the offline launch points DRTV marketers should capitalize on? You’ll be pleased to know they’re the ones you’re already familiar with – magazines, newspapers, catalogs, radio, direct mail, etc. Any of these media can trigger a rapid search that ends up on your social media and DRTV videos.
A study by iProspect supports the wisdom of utilizing offline channels for online results. According to its research, two-thirds of online searchers arrived at their destination via exposure to some form of offline media. Even more eye-opening, once consumers have taken the offline-to-online journey, 40% make a purchase.
If you have questions or thoughts about driving traffic using DRTV videos for social media, please leave a comment for our team.
And remember, we’re always available to discuss building your brand with cutting-edge video productions, DRTV videos for social media, and DRTV lead-generation videos. Contact IDR Productions for a free consultation.