commercial advertising
DRTV Re-Sized
While ever-widening TV screens are hogging more and more living room space, there’s a force pulling in the opposite direction. And the pull is taking DRTV down, down, down to the smaller, mobile screen. How do we know? Because we’re a cutting-edge Orange County video production company, thank you. One of the latest small-screen marvels […]
Helping DRTV Audiences Decide, ‘To Buy or Not to Buy’
Knowledge of the customer decision process has helped propel IDR Productions to the forefront of video production companies in Orange County. Amazingly, DRTV audiences actually consider several factors before deciding ‘to buy or not to buy’. Whether promoting a brand with a long or short form DRTV production or TV commercial, marketers must take the […]